under armour x jbl training headphones

Under Armour and JBL partnered for a pair of over ear training headphones that connects with serious fitness athletes. We set out to help JBL carve their own lane in the function and performance space. Through focus groups, we identified core functions that athletes considered a ‘must have’ when it comes to over ear training headphones. We found fit and durability would be our top unique selling points. Unlike selling on aesthetics, we doubled down on the proof by shooting products in use case scenarios.

Role: Art Director, Designer